Decidi destacar este simples excerto (para ler o artigo inteiro da Kissmetrics, clique aqui), porque é muito fácil nos distanciarmos do “ser simples” na comunicação sobre um produto para clientes e até mesmo a equipe de trabalho:
“The Real Definitivo of a Unique Selling Proposition
A unique selling proposition is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for. Let me explain.
Many businesses make the mistake of attempting to stand for everything when they first get started. They want to do everything well, and they want to be all things to all people. They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. They want to be known for the best burgers AND the most delicious salads AND the juiciest steaks and ribs.
The problem is this:
When you attempt to be known for everything, you don’t become known for anything.“
#notamental: dedicar-me a ter clareza em ‘selling/value proposition’ para cada produto sob minha responsabilidade.
